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Consultant
Communications / PR / Digital Strategy
Former communications leader at Pfizer, Novartis & Bristol-Myers Squibb
Some of my work...
Key
projects
These selected projects highlight how I've helped organizations strengthen visibility, drive engagement, navigate change, and achieve growth through integrated communications, PR, and digital marketing strategies.
Read on to learn more...
Building a National Movement
Helped secure and shape a national partnership between The Fibroid Foundation and Procter & Gamble's Always brand, elevating a growing nonprofit onto a national stage while connecting the realities of fibroids and heavy menstrual bleeding with credible, mission-driven communications, media visibility, and advocacy impact.
Nonprofit Growth &
Audience Engagement
Created a results-driven marketing strategy for a nonprofit serving adults 50+. The plan boosted brand visibility, strengthened their digital presence, and led to double-digit growth in both revenue and enrollment. A great example of how I combine data insights with creative thinking to drive real results—on a nonprofit budget.
Change Communications for
Organizational Transformation
Led the digital build-out of internal communications during a major transformation at Novartis Pharma Development. Launched a new intranet, change-focused microsites, vlogs, and e-newsletters—all designed to keep employees informed and engaged. Along the way, helped reinforce Novartis’s reputation for innovation in drug development. A great example of using smart, digital-first communications to manage change and strengthen culture.
Growing a Mental Health Practice
As a volunteer board member and senior marketing consultant, I helped a mental health nonprofit elevate its digital voice and presence. From recruiting therapists to supporting fundraising, I built mission-driven marketing programs that delivered results—blending big-picture strategy with hands-on execution to meet urgent needs.
Post-Merger Cultural &
Brand Integration
After Bristol-Myers Squibb acquired DuPont Pharma, I led the charge on a high-impact branding and culture initiative. Rolled out an 8-point transformation plan, launched digital tools like a new intranet, and brought employees together under a unified vision. The result? Stronger alignment, higher engagement, and a faster path to cultural integration.
Website Redesign &
Practice Growth
Partnered with an orthodontic practice to revamp their website—making it more user-friendly, mobile-responsive, and search-optimized. The result? More traffic, better visibility, and a boost in new patient inquiries. A great example of how smart design and SEO can drive real growth for a healthcare practice.
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